Identifying objectives should ensure that they are?

Identifying objectives that are specific, measurable, attainable, audience-specific, relevant, and tied to business is essential for effective strategic communication in total rewards. Using the SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-bound) ensures that objectives are clear and quantifiable, which makes it easier to evaluate success and adjust strategies as needed. This approach allows organizations to focus their efforts on achievable targets that align with broader business goals and resonate with the intended audience.

By being specific, the objectives eliminate ambiguity, while being measurable allows for tracking progress and outcomes. Attainability ensures that goals are realistic, fostering motivation and engagement among stakeholders. Relevance ties the objectives back to the organization's mission, ensuring that they contribute meaningfully to overall success. Lastly, being audience-specific means that the communication strategies developed will effectively reach and engage the intended stakeholders, leading to more effective implementation of total rewards programs.