Recognition communications should aim to clarify...

The focus of recognition communications is to clearly convey the objectives of the recognition programs and the specific behaviors that are being encouraged and acknowledged within the organization. By doing this, it helps ensure that employees understand the intent behind the recognition efforts and what actions or achievements are valued by the organization. This clarity can enhance engagement and motivation, as employees are more likely to feel appreciated and recognized for behaviors that align with the organization’s goals.

Clear communication around program objectives helps to align individual contributions with broader organizational strategies, fostering a culture of recognition that can drive performance and retention. Therefore, the emphasis on program objectives and behaviors positions recognition not just as a reward, but as a strategic tool for enhancing organizational culture and performance.