What distinguishes employer branding from HR branding?

The correct choice emphasizes the distinct functions of employer branding and HR branding within an organization's strategic approach to human resources. Employer branding is primarily concerned with attracting potential talent to the organization. It involves showcasing the organization's culture, values, and benefits to appeal to prospective employees, effectively positioning the organization as a desirable workplace in the job market.

Conversely, HR branding relates more to the retention of current employees. It focuses on cultivating a positive workplace environment and ensuring that employee experiences align with the organization’s brand promise. This includes initiatives that enhance job satisfaction, employee engagement, and professional development opportunities.

By highlighting the contrasting goals—attraction versus retention—the correct choice captures the essence of what each type of branding aims to address within the broader framework of strategic communication in total rewards. Each plays a crucial role in managing an organization's human resources but focuses on different aspects of the employee lifecycle.