What does the Strategic Tier of Effective Communication focus on?

The Strategic Tier of Effective Communication is focused on facilitating change and engaging employees. This tier emphasizes the importance of not only communicating necessary information but also actively involving employees in the change process. By engaging employees, organizations can foster a sense of ownership and commitment to the changes being implemented. Effective communication at this strategic level helps to build trust, reduce resistance, and ensure that employees understand the rationale behind changes, what is expected of them, and how these changes align with the overall goals of the organization.

In this context, communication is more than just a one-way transfer of information; it becomes a vital part of the change management process. When employees are engaged and informed, they are more likely to adapt positively to changes and contribute effectively to achieving organizational objectives. This ongoing dialogue is critical for cultivating a supportive work environment and promoting a culture that is open to innovation and transformation.