What is an important action to take prior to developing a communication campaign?

Conducting informal discussions with employees is a crucial action before developing a communication campaign because it allows for gathering insights about employee perceptions, needs, and expectations. Engaging directly with employees helps to identify the key issues that need to be addressed and informs the direction of the communication strategy. These conversations surface valuable input that can guide the campaign to be more relevant and impactful.

Moreover, this approach fosters a sense of inclusion and engagement among employees, making them feel heard and valued. It contributes to building trust and can significantly affect the overall success of the communication effort. By understanding the employees' perspectives, the campaign can be tailored to address specific concerns or misconceptions, making the messaging more effective.

This initial engagement with employees lays a foundation for a well-informed campaign strategy that resonates with the target audience, which is fundamental in the context of strategic communication in total rewards.