What is one of the key facets of formulating key messages?

Aligning with communication objectives is a crucial step in formulating key messages because it ensures that the messages being created effectively support the overall goals of the organization. This alignment helps to establish clarity and consistency in messaging, making it easier for the audience to understand the intended purpose and context of the communication. By focusing on specific communication objectives, the messages can be tailored to resonate with the target audience, enhance engagement, and drive desired actions.

When key messages are aligned with communication objectives, they can address the needs and concerns of the audience, making them more relevant and impactful. This strategic approach contributes to more effective communication outcomes, as it prioritizes the audience's understanding and the organizational goals, rather than just presenting information without context or purpose.