What is the focus during step 6 of a communication campaign?

During step 6 of a communication campaign, the emphasis is on documenting a project plan. This step is crucial as it serves to create a clear, structured outline of actions, timelines, resources, and specific roles needed to implement the campaign effectively. Documenting the project plan ensures that all team members are aligned with the goals and strategies of the campaign and provides a reference point for managing the campaign's progress, making adjustments as necessary, and measuring success against established objectives.

Having a well-documented project plan enhances overall communication efforts by establishing a framework that guides the messaging development, stakeholder engagement, and any training that may need to occur afterward. It ensures accountability and provides clarity for all involved, which ultimately contributes to the effectiveness of the entire communication campaign.