What is the primary objective of total rewards?

The primary objective of total rewards is to support business strategy and influence workforce behaviors. This concept recognizes that total rewards encompass not only compensation but also benefits, recognition, and development opportunities, all of which are designed to align with the organization's goals and values. By strategically structuring these offerings, organizations can motivate employees, foster engagement, and drive overall performance, making this approach integral to achieving long-term business success.

In this context, while enhancing employee enjoyment of benefits, creating equitable pay structures, and providing maximum bonuses are important elements of total rewards, they serve as means to the greater end of aligning employee efforts with organizational objectives and influencing behavior in a direction that supports the business strategy. Therefore, the focus on alignment with business strategy is what distinguishes the primary objective of total rewards.