Which activity should be conducted during the implementation step of the communication campaign?

During the implementation step of a communication campaign, gauging audience reaction and feedback is crucial. This activity involves actively monitoring how the target audience is receiving the communication, identifying which messages are resonating, and understanding any concerns or misunderstandings that may arise. Real-time feedback allows communicators to make necessary adjustments to their messaging or approach, enhancing the effectiveness of the campaign as it unfolds.

This step is critical because it can inform future communications and ensure that the messages are being interpreted as intended. Implementing a communication campaign is not just about delivering messages but also about engaging with the audience to ensure that there is a two-way dialogue. This responsiveness can lead to improved trust and credibility in the communication efforts.

In contrast, developing campaign timelines, formulating communication objectives, and creating promotional materials are all foundational activities that typically occur before the implementation phase. These tasks lay the groundwork for effective communication by establishing goals, scheduling, and content, but do not directly engage with the audience’s reaction during the campaign's execution. Engaging with audience feedback is unique to the implementation phase and is essential for assessing the campaign's ongoing impact.