Which of the following is NOT a step in managing the communication campaign?

In the context of managing a communication campaign, developing a marketing strategy is typically considered a foundational step that establishes the direction and objectives of the campaign. It involves identifying target audiences, outlining key messages, selecting appropriate communication channels, and setting measurable goals. This strategic planning is crucial in ensuring the campaign's alignment with organizational objectives and effectively addressing the needs of different stakeholders.

The other options are indeed essential steps in managing the communication campaign. Building a project team ensures that there are dedicated individuals responsible for various aspects of the campaign, which enhances collaboration and accountability. Managing and tracking the plan involves regular oversight of progress against objectives, allowing for adjustments as needed to keep the campaign on track. Finally, communicating on an ongoing basis is vital for maintaining engagement with the audience and stakeholders throughout the campaign’s lifecycle, enabling ongoing feedback and engagement.

Therefore, while developing a marketing strategy is a critical and typical step in the initiation phase of a campaign, the specific focus of the question is on steps that are active in the management phase, distinguishing it from the foundational aspects.