Which of the following is NOT a step in the Strategic Communication Process?

The choice that represents a step not included in the Strategic Communication Process is reviewing personnel policies. The Strategic Communication Process typically focuses on understanding the audience, analyzing the situation, developing and implementing communication campaigns, and evaluating their effectiveness.

Conducting audience research is vital because it helps identify who the message is intended for and what their needs and preferences are. Analyzing the situation allows communicators to assess the context or challenges that need to be addressed through communication. Implementing the campaign is a crucial phase where strategy is put into action, leading to engagement with the audience.

Reviewing personnel policies, however, pertains more to internal human resources practices and does not fit into the systematic framework of strategic communication aimed at effectively conveying messages to and engaging with target audiences. Thus, this step does not align with the core components of the Strategic Communication Process.