Which of the following is a step in implementing the campaign?

Launching the campaign is indeed a crucial step in the implementation process. This phase involves putting all of the planning, preparation, and resources into action to communicate the intended message effectively. It is at this stage that the campaign is unveiled to the target audience, and it becomes real. The execution must be synchronized with the strategic objectives and designed to engage the audience effectively, ensuring that the message is received as intended.

While planning the budget, conducting a SWOT analysis, and finalizing the report are significant components of the overall campaign process, they primarily fall under the planning and evaluation phases rather than the actual implementation. Launching the campaign marks the transition from preparation to active promotion and communication, making it a key step in realizing the campaign's goals.