Which step involves using information to create targeted messages?

The step that involves using information to create targeted messages is accurately identified. During the process of determining key messages, strategic communicators take the insights gathered from previous research and analysis and shape them into specific, focused messages that resonate with the audience. This step is crucial because it ensures that the communication is not only relevant but also compelling and tailored to the specific needs and interests of the target audience. By having a clear understanding of the audience's perceptions, values, and expectations—gained through audience research and situation analysis—communicators can formulate messages that effectively convey the intended information and motivate the desired response.

The creation of targeted messages is integral to any communication strategy, as it directly influences how well the information is received and understood by the audience. Therefore, this step plays a vital role in achieving the overall goals of a communication campaign, ensuring that the messaging aligns with both the audience's characteristics and the objectives of the organization.