Which step is concerned with taking action as per an effective communication model?

The correct choice centers on the concept of taking action in the context of an effective communication model. In communication theory, the action phase is crucial because it represents the actual implementation and execution of the intended message or strategy. This step follows awareness, commitment, and acceptance, which are foundational stages in the communication process.

During the action phase, the audience is not just passively receiving information; instead, they are required to respond, engage, or participate based on the communicated message. This could entail changing behavior, making decisions, or contributing actively in some manner. The effectiveness of the communication is ultimately evaluated by the actions taken by the recipients, reflecting their understanding and engagement with the message conveyed.

In essence, the action step is about transforming insights and understanding into tangible outcomes, making it essential for achieving the objectives of any strategic communication initiative.