World-class communicators typically aim to achieve which level within a hierarchy?

World-class communicators typically aim to achieve the strategic level within a hierarchy because this level focuses on aligning communication efforts with the overall goals and objectives of the organization. At the strategic level, communicators work to ensure that messaging reinforces the company’s vision and mission, enabling them to influence decision-making, drive organizational change, and enhance stakeholder engagement.

Being at the strategic level allows communicators to create a framework for effective communication that goes beyond just executing day-to-day tasks. They are involved in long-term planning and can assess how communication can provide a competitive advantage, foster a strong organizational culture, and facilitate employee engagement. This holistic approach ensures that all communication initiatives contribute to the overarching goals of the organization, making it a crucial level for world-class communicators to operate within.